Blossom Beauty

Blossom® honors the timeless beauty of flowers. Our mastery of incorporating real flowers from around the world and our affordability makes Blossom® the savviest choice for those in the know.

Blue Cross

For nearly a century, Blue Cross has been the industry leader in cuticle care. Driven by simplicity and performance, Blue Cross formulas are tried, tested and trusted by manicurists, beauticians and now, consumers worldwide.

ARETÉ Professional

Areté is committed to Beauty Through Conscious Creation. Our collection of luxurious hair care, color and styling products exude our dedication to excellence and virtuosity for our planet, people, experiences and beauty professionals.

Simply Organic

Made in Italy, Simply Organic believes in 'salute e belezza' - the harmony of health and beauty. We believe that beauty should be simple, safe, and effective, which is why our formulas are rich in organic botanicals and are free from harsh ingredients.

SEVEN haircare

At SEVEN, we believe the definition of style is you. Our luxurious range of high-performance products are designed to empower you to express your creativity and embrace your natural beauty. Our products are cruelty free and free from parabens, phthalates and sulfates.

Mented Cosmetics

Co-founded in 2017 by KJ Miller, Mented exists to celebrate all hues and to make beauty truly, wonderfully inclusive. We created Mented Cosmetics because we believe everyone should be able to find themselves in the world of beauty, no matter your skin tone.

Beauty Bakerie

Blending modern bakery delight with the world of beauty, Beauty Bakerie’s collection of uniquely captivating, high-performance makeup and skincare was designed to help everyone feel beautiful inside and out and indulge in the moments that matter – both big and small.

Holistic Hair Tribe

Established in 2019, HHT is a disruptive retail-sales engine fueled by a community of conscious beauty enthusiasts. As one of the first major distributors to create a tool for licensed professionals to sell our full holistic product collection online, our platform has transformed the future of retail sales and empowered thousands of beauty professionals to grow their business.

Simply Organic Beauty

At Simply Organic Beauty, we are committed to changing salons for the better, for our world. As a trusted partner for salons and professionals, we provide conscious beauty solutions that prioritize performance, purity, and sustainability. Our expertly curated collection of global brands meet the demands of today’s health-conscious stylists and their expectant clients.

Blooming Brands

At Blooming Brands, we recognize the immense potential of beauty to drive positive change in the world. Through our deep expertise in retail and omni-sales channels, we amplify and grow brands and founders making a meaningful difference.