Our Vision
Let's elevate, together.
We are committed to creating, incubating, and scaling high-performance beauty brands that inspire confidence, celebrate diversity, and connect with consumers in impactful ways. Together, we are creating the future of beauty with precision and passion for building brands, products, people and experiences that enrich lives and elevate our world.
Our Leadership Team
![Headshot 2[1]._edited.jpg](https://static.wixstatic.com/media/5adb49_e7a5ecdd1d0149308ab0b995469b9430~mv2.jpg/v1/crop/x_82,y_141,w_459,h_446/fill/w_443,h_430,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Headshot%202%5B1%5D__edited.jpg)
This is how we do it.
Driven by our core values, we don't just create, we elevate.
Creativity
Empowerment
Collaboration
Innovation
We foster creativity by encouraging the development of impactful products, processes, platforms and programs that meet the ever-evolving needs of consumers, creators, retailers, manufacturers, and beauty professionals.
We embolden our team of beauty founders and leaders by offering strategic guidance, financial support and best in class shared services, ensuring accessibility to the tools needed for a beauty business to thrive.
We take a proactive approach to consumer trends, creating and supporting "built-to-last" brands and profitable products that resonate with target audiences and anticipate needs across various sales channels and markets.
We are building an inclusive community of beauty enthusiasts, founders and industry experts with a diverse range of experiences and perspectives, who actively listen, share wins and losses, and support each other's growth and elevation within the beauty industry.
