Rachel Jud

Rachel Jud is a proven leader with extensive beauty industry experience spanning marketing, sales, operations, and P&L management across professional, mass, and prestige channels. Her career includes pivotal roles such as President at Babe Original and Lilly Lashes, as well as Vice President of Salons and Sephora at JCPenney.

With a proven ability to deliver meaningful, measurable results, Rachel excels in building high-performing teams, strengthening brand equity, and driving operational efficiencies. Her strategic approach adapts to the unique strengths of each business, ensuring tailored solutions that foster both quick wins and long-term success.

Rachel’s leadership style is rooted in a deep passion for people. She prioritizes empowering teams, nurturing talent, and tailoring messages and products to meet the evolving needs of customers. As CEO, she is committed to leading with integrity, collaboration, and a relentless focus on innovation.