Sheue Pella

Sheue brings over 25 years of diverse experience in the beauty industry, spanning retail, salon and spa operations, education, product development, sales, and management. Since joining SEVEN haircare in 2014, she has played a pivotal role in advancing the company's vision of delivering healthy, effective hair care solutions for both professional stylists and consumers. She currently serves as the Brand President of SEVEN haircare.

Her expertise is rooted in the luxury beauty market, having worked with iconic brands like Fred Segal Beauty, Kerastase, and Shu Uemura Art of Hair. Based in the Seattle, WA area, Sheue enjoys art and architecture, film and audiobooks, and proudly holds the title of two-time fantasy football champion.